Can This Essential Marketing Tactic Help Employers Win the Talent War?
If The Great Resignation hasn’t yet affected your company, just know that it’s only a matter of time before it will.
In my social circle, I have at least 10 friends who have left or are actively applying for new jobs. The projected turnover rate at my prior employer will triple vs a rather static 2020 and even double from the last “normal” year of 2019. It’s clear that candidates are seeking better options these days, so it’s time for employers to look into stopping it.
Might the answer to attracting exceptional talent to your company (long thought to be an HR domain) stem from a common marketing tactic?
Just as companies develop an external-facing brand and message for customers, I’d argue employers would be well-served by creating a compelling employer brand for job candidates using an autoresponder sequence.
You might ask why you should take the time to develop such a sequence for job candidates. After all, hiring employees doesn’t generate revenue in the way an email welcome sequence for new customers brings in sales. But if you want to bring in top talent at your company to drive innovation forward, use a short autoresponder to stand out and build excitement in your candidates.
The best talent often has multiple offers or companies they’re interviewing with while applying for a job at your company.
If you want the best people to take your offer over another firm’s and to take advantage of The Great Resignation, it’s time to use this essential marketing tactic.
Read below for Part 2 of this article, where I show exactly how you can implement this.